Product feed management

One clean product feed for every channel.

Every shopping channel wants your products formatted its own way. Manage a single source, shape it with rules, and send a clean feed everywhere — without the spreadsheet gymnastics.

One source, many channelsTransformation rulesAlways current
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Feed — transformation preview

Product
Rule applied
Output
Trail Runner 2.0
Append to title
“Trail Runner 2.0 — Free Shipping”
Alpine Jacket
Increase price 10%
$148.50
Summit Pack 40L
Set category
Outdoor > Backpacks
Desert Cap
Exclude (out of stock)
Removed from feed

Every channel wants a different feed

And keeping them all clean, current, and approved is a job no one wants.

Formats fight each other

What Google requires isn’t what Meta wants — and hand-editing for each one never ends.

Disapprovals kill visibility

A missing field or wrong value and products silently vanish from a channel.

Feeds go stale

Prices change and stock runs out, but the feed still advertises yesterday’s catalog.

Control every feed from one source

Shape your catalog once and let each channel get exactly what it needs.

Transformation rules

Rename fields, set values, and adjust prices to reshape data for each channel’s spec.

A feed per channel

Build a separate feed for each shopping channel, each shaped by its own rules.

Conditional rules

Apply changes only to the products that match the conditions you set.

Always current

Feeds are generated from your live product source, so prices and stock stay accurate.

Include & exclude

Send only the products you want to each channel and drop the rest with a rule.

Cleaner data everywhere

Standardize titles, categories, and attributes across every feed you build.

Your feed and your ad results, together

Inside Erkmo, a product feed isn’t a silo — it connects to how those products actually sell.

See which channels turn feed impressions into real revenue
Tie catalog products to the campaigns and conversions they drive
Manage feeds next to the ad reporting for the same channels
One platform for the catalog, the campaigns, and the sales

Up and running in minutes

No complex setup. No engineering team required.

01

Connect your catalog

Bring in your product source as the single point of truth.

02

Set your rules

Add transformation and filtering rules per channel in a few clicks.

03

Publish everywhere

Send clean, current feeds to every channel and keep them refreshed.

Frequently asked questions

How do I format a feed for a specific channel?

Build a feed and shape it with transformation rules to match that channel’s field requirements, then create a separate feed for each channel you sell on.

Can I fix products that a channel rejects?

Yes. Use transformation rules to correct titles, categories, prices, and other fields so products meet a channel’s requirements.

Do feeds stay up to date?

Yes. Feeds are generated from your live product source, so prices and availability reflect your current catalog.

Can I send different products to different channels?

Yes. Use include and exclude rules to control exactly which products end up in each feed.

One source. Every channel. No spreadsheets.

Manage clean, current product feeds everywhere from a single place.

No credit card required