When someone submits, they shouldn’t land in your CRM as a bare name. Every submission becomes a rich contact record, complete with where they came from and what they did first.
So leads arrive with no context, and someone has to fill in the blanks by hand.
The form knows how the lead arrived. The CRM never hears about it. That knowledge just evaporates.
Copy-pasting details, tagging by hand, assigning owners — all of it eats time and invites mistakes.
The same person fills out two forms and becomes two contacts, splitting their history.
The form does the data entry, the tagging, and the routing for you.
New submitters become contacts; returning ones update the record they already have.
The pages and touchpoints before the submission travel with the contact.
Campaign source, referrer, and hidden context are captured on every submission.
Auto-assign owners, apply tags, and add contacts to the right lists on submit.
Match repeat submitters to existing contacts instead of creating duplicates.
The form and the CRM are the same system, so there’s nothing to wire up or maintain.
When the form, the tracking, and the CRM share a home, the whole handoff just disappears.
No complex setup. No engineering team required.
Use the drag-and-drop builder or embed on any site you run.
Decide how submissions map to contacts, tags, owners, and lists.
Every submission becomes a complete contact — journey and all.
No. Forms and the CRM are part of the same platform, so submissions flow through with no middleware.
The pages visited before submitting, the campaign source, referrer, and any hidden fields you capture.
Repeat submitters are matched to their existing contact and updated, rather than creating a second record.
Yes. Embed anywhere, and submissions still route into your CRM with full context.