A spike three weeks ago — was it the launch, a viral post, or a tracking bug? Annotations pin the “why” to the “what” so your charts never lose their memory.
Without notes, every spike and dip becomes a guessing game weeks later.
You see a jump in the data but can’t recall the launch, campaign, or outage behind it.
The one person who remembers is on vacation — or gone. The knowledge leaves with them.
Without the “why,” a one-off event looks like a pattern, and you make the wrong call.
A note in the right place turns a mysterious chart into an obvious story.
Mark launches, campaigns, incidents, and changes exactly when they happened.
Annotations appear across your reports so context is always right where you look.
Everyone sees the same notes, so context doesn’t depend on who’s online.
Sort launches from incidents from campaigns to read the story at a glance.
Build a timeline of everything that shaped your numbers over time.
Turn “what caused this?” into an instant answer for the whole team.
They’re not a separate notebook — they sit right on the analytics you check every day.
No complex setup. No engineering team required.
A launch, a campaign, an outage — anything that could move the numbers.
Add a dated note and tag it by type in a couple of clicks.
Every chart now explains itself — for you and your whole team.
On your analytics charts, so the context sits right alongside the data it explains.
Yes. Annotations are shared, so context never lives in just one person’s memory.
Yes. Tag annotations by type — launch, campaign, incident, and more — to read trends faster.
Yes. Pin an event to any date, including things that already happened.